If you have landed on this webpage, you are at the right place! This is the first of a series of blogs (accessible at decabits) designed to give you an insight into search engine optimization and digital marketing. Today’s blog features the definition of SEO, its types and gives a brief introduction to on-page optimization.In order to understand the key concepts of SEO better, we first need to understand what SEO exactly is.

What is SEO?

SEO or search engine optimization is the process of generating traffic for a website from search results on a search engine. These results are organic, or unpaid. The efficiency of SEO is not solely dependent upon the quantity of traffic, it is greatly dependent upon the quality of traffic as well. It is primarily categorized, as below.

SEO Types

On-Page SEO

On-Page SEO is the practice of optimizing the elements on a web page. It may include optimization of the content on the page, keyword planning and harnessing of the page’s metadata.

Technical SEO

Technical SEO looks at how effectively a website can be seen and studied by a search engine. Recommendations can be made to improve the code, structure and the response of a website to make it rank higher up in the search results.

Off-Page SEO

Off-Page SEO is dependent upon building relationships with other webmasters and getting them to publicize your website for you, using a process known as backlinking. These days, social media is also used extensively to get traffic to the website.

On-Page SEO (An Introduction)

On-Page SEO may be achieved by two major methods:

Optimizing the metadata

Every web page has an area of metadata, containing a number of meta tags. These are small lines of text which give information to the search engine about the page in consideration. Alternatively, it can lead the search robot to completely ignore the page.

Optimizing the content of the web page

The most efficient way to optimize the content of a webpage is through keyword planning. Keyword planning aims to match what the user expects and what a web page provides. Keywords may be based on the intent of the search, the relevance of search results and the competition from various sites.

Final Takeaways

We’ve learnt the very basics of search engine optimization - its definition, types and a basic introduction to on-page SEO. We have established SEO techniques to be a master plan in boosting the rankings of a website on the search results page.

The next blog will focus on the elements of on-page SEO in detail.
Till then, keep learning!
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